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Tuesday, March 09, 2010
Jason Dakins wins 2010 Takata Time Attack Livery Contest
By James Elterman (jelterman) @ 12:58 AM :: Announcements :: 0 Comments :: 470 Views

March 5th, 2010: Takata Time Attack announced today the winner of their contest to design the livery of the Takata Impreza using the Forza Motorsport 3 video game. Coinciding with this announcement, SEIBON Carbon has partnered with Takata Time Attack to provide the Carbon Fiber body panels necessary for the Takata Impreza to realize this livery.

The Takata Time Attack Impreza Version 1, which has now retired from the Time Attack circuit, was made famous by a livery contest in 2008 involving Microsoft's hit racing video game, Forza Motorsport 2.  The Takata Time Attack Impreza Version 2, currently underdevelopment by Subaru specialists LIC Motorsports, needed a new livery.  Driver James Elterman once again turned to the Forza Motorsport community to design a new livery for the car.

The contest, which utilized the series' latest version, Forza Motorsport 3, generated 262 design submissions, approximately 150 more than the contest conducted in 2008.  Ten finalist designs were announced on February 26, 2010, and included gamers from the United States, Canada, United Kingdom, and Australia.  The winner of the contest, Jason Dakins, of Ontario, Canada, was announced today via a YouTube video of driver James Elterman personally introducing the 3 top designs.

"Jason's design immediately stood out due to his incredible attention to detail in replicating the Takata Racing Harnesses in the livery with incredible accuracy" said Elterman.  "The design also incorporates some of the design elements from the outgoing design, making it easily recognizable to our fans, while still having a fresh new look for our racecar."

For his efforts, Dakins will be the recipient of a Takata Racing Harness, as well as other prizes from Takata Time Attack and Forza Motorsport publisher Turn 10.

To turn Dakin's design from virtual to reality, Elterman turned to SEIBON Carbon, the leader in high quality aftermarket carbon fiber body components.  SEIBON Carbon's doors and other body components will be used to achieve the look of Dakin's design, which included exposed carbon fiber.  In addition, the use of carbon fiber will significantly reduce the weight of the Takata Impreza.

Takata Time Attack, which was recently announced as a franchised team in the Redline Time Attack series for 2010, will debut the Takata Time Attack Impreza at a Redline Time Attack in the Spring of 2010 with Dakin's livery design.

Takata Time Attack is owned and managed by James Elterman of Godspeed Motorsports Marketing LLC. For more information, visit TakataTimeAttack.com. LIC Motorsports is a Novato, California based garage specializing in Subaru maintenance and performance upgrades. More information at LICMotorsports.com .  Forza Motorsport 3 is a popular racing simulation video game sold exclusively for Microsoft's Xbox 360 console.  More information at ForzaMotorsport.net .  SEIBON Carbon is a leader in high quality aftermarket carbon fiber body components such as hoods, fenders, doors, trunk lids, and more.  More information at SEIBONCarbon.com .  Redline Time Attack is North America's premiere Time Attack racing series. In the sport of Time Attack, drivers compete to set the single fastest lap time on a road course. For more information visit RedlineTimeAttack.com.

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